Privacy Policy

Last updated: 30 August 2026

This Privacy Policy explains how Genuine Motorcycle Parts ("we", "us", "our") collects, uses and protects personal information when you use https://www.genuinemotorcycleparts.com (the "Website"). We are based in the United Kingdom and process personal data in accordance with UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who we are

The Website is operated by Genuine Motorcycle Parts. If you have questions about this policy or how we handle your information, you can contact us through the Website at https://www.genuinemotorcycleparts.com.

Information we collect

We may collect and process the following types of information:

Usage data: pages viewed, searches made, referring website, browser type, device type, approximate location derived from IP address, and other technical information collected through cookies and similar technologies.
Search information: keywords you submit through the Website search tools.
Cookie and consent data: preferences stored in cookies or local storage, including advertising and analytics consent choices where applicable.
Communications: information you choose to send us if you contact us.

We do not intentionally collect special category personal data through the Website.

How we use your information

We use personal information to:

provide and improve the Website and search functionality;
understand how visitors use the Website;
display advertising and measure ad performance;
maintain security and prevent abuse;
comply with legal obligations.

Legal bases for processing (UK GDPR)

Depending on the activity, we rely on one or more of the following legal bases:

Consent: for non-essential cookies, personalised advertising, and similar technologies where required.
Legitimate interests: to operate, secure and improve the Website, understand usage, and show advertising, balanced against your rights.
Legal obligation: where we must retain or disclose information to comply with law.

Cookies

We use cookies and similar technologies on the Website. For more detail on the cookies we use and how to manage them, please see our Cookie Policy.

Third-party services

We use trusted third-party services that may process personal information on our behalf or as independent controllers, including:

Google Analytics for website usage statistics;
Ezoic for advertising, analytics and consent management;
Advertising and affiliate partners, including partners whose listings or links appear on the Website.

These providers may set cookies or collect device and usage information when you use the Website. Their use of information is governed by their own privacy policies.

Advertising and Ezoic

We use Ezoic to provide advertising on this Website. The section below is provided by Ezoic and describes how Ezoic and its partners may collect and use information, including cookies used on this site.

Sharing your information

We may share personal information with service providers who assist us in operating the Website, with advertising partners where permitted by law and your consent choices, and where required by law, regulation, court order or lawful request from authorities. We do not sell personal information in the ordinary commercial sense.

Data retention

We keep personal information only for as long as necessary for the purposes described in this policy, including legal, accounting and reporting requirements. Retention periods vary depending on the type of data and how it is used.

International transfers

Some of our service providers may process data outside the United Kingdom. Where this happens, we take steps intended to ensure appropriate safeguards are in place, such as standard contractual clauses or equivalent protections where applicable.

Your rights

Under UK data protection law, you may have the right to:

request access to the personal information we hold about you;
request correction of inaccurate information;
request erasure in certain circumstances;
object to or restrict certain processing;
withdraw consent where processing is based on consent;
request data portability where applicable;
lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

To exercise your rights, contact us through the Website. We may need to verify your identity before responding.

Children

The Website is not directed at children under 16, and we do not knowingly collect personal information from children.

Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page shows when it was last revised. Continued use of the Website after changes are posted constitutes acceptance of the updated policy.

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